Inside TDV - The Data Vault Blog

Are Data Breaches Losing Their Significance?

On Wednesday alone, the media was barraged by the news that three well known and widely respected companies had faced significant cyber attacks. In the past, any one of these might have made made major headlines on it’s own, but in today’s new environment of instability it seems as though the average reader has become hardened against noticing such occurrences. In a nutshell:

  • P.F. Chang‘s China Bistro announced a possible data breach involving customer credit and debit card information. This security issue extends to all locations nationwide and the company is currently investigating.
  • Twitter temporarily shut down it’s popular Tweetdeck application after a security vulnerability forced the company to take it offline during the update process. This issue allowed other users to tweet code from the affected accounts, compromising high profile companies like the BBC and the New York Times.
  • The cloud-based business collaboration software Evernote was disrupted by an apparent cyber extortion ring, who caused the service to malfunction while demanding that the company pay a ransom to have the attacks stop.

The rising number of these attacks and lack of significant media attention is showing an increasing trend of apathy by the American public towards these issues, deeply concerning many observers. Arbor Networks (a security firm) recently found that attacks this year are up 36%, but news organizations continue to cover less than 10% of all breaches despite their severity. Even though the tendency is to consider these attacks the “new normal”, people must continue to be made aware of their occurrence. As more and more services are digitized, the amount of transactions online makes consumer and business data both more lucrative and tempting.

As the old saying goes, “criminals break into banks because that’s where they keep the money” and increasingly that money is found online.



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