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DreamWorks Offers Prime Example of Disaster Recovery Planning

While it isn’t specifically about business data or IT, a recent story about DreamWorks Animation and its efforts toward disaster recovery and business continuity planning is a prime example of how all businesses should be thinking.

Think about it: When you come into work each day at your company, you boot up your computer and expect everything to work, and for all of your necessary files to be available. What happens on those days when a server fails and must be re-booted? Or when an Exchange server experiences issues, and e-mail is down for an hour? What happens is that people spin their wheels, and business activities are compromised for a short time.

kung fu panda meets disaster recovery

Because sometimes disaster recovery is about more than just Kung Fu Panda.

Now, imagine something devastating happened: a fire, a tornado. A disgruntled employee deliberately deleting critical information. A simple technology meltdown that results in lost data. What happens if you can’t restore the files you need to keep your business operating in a short amount of time? What if you can’t restore them at all?

To that end, DreamWorks, which is based in Glendale, Calif., has partnered with the city to come up with a disaster recovery plan of greater scope. Obviously, since the Left Coast is always susceptible to earthquake, businesses out there need to be prepared. And DreamWorks is a company that is high profile, high dollar and high output.

Because, let’s face it, if a studio expects “Kung Fu Panda 3” to be released on a specific date, it’s going to cost a lot of money (and heads are likely going to roll) if that deadline is not met.

This “Back to Business” program allows businesses to pre-qualify to perform their own damage assessments with private engineers, who are ‘deputized’ on a case-by-case basis, in the wake of a disaster, according to a Glendale official. The point of this is that in the even of a major disaster, the city is bound to first get its own public infrastructure inspected and operational. Private businesses such as DreamWorks would not be a priority.

This is why all businesses need to take steps to ensure business continuity by utilizing a disaster recovery plan. For your data, it’s about your Recovery Time Objective. How quickly can you recover your information and get your IT systems up and running in an emergency? Is your most important data backed up weekly? Daily? Hourly?

One quote in the DreamWorks story struck me as being universal: “We’re a business that is driven by various timelines and thresholds,” Matt Bogaard, head of corporate security and facility operations at Dreamworks, said. “You can’t eliminate the risks [of a disaster], but we can better mitigate that impact.”

Isn’t this true for all businesses, in all areas of the world?

All of this is to say, this is evidence of the growing migration to cloud-based solutions for data backup and disaster recovery. As we always say here at TDV Cloud, “It’s all about the recovery.” With TDV Cloud, powered by Asigra, you can choose the data that is most critical to your business operations and apply preferential security. And TDV Cloud is the most secure and compliant cloud-based data recovery platform available.

To learn more about how TDV Cloud can help you establish your disaster recovery plan and keep your business running in the event of a disaster, contact us today at 502.244.1152, or by filling out this simple form.


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